We all have a story to tell and an audience to share it with. As technology evolves, we’re constantly being introduced to new, innovative ways of telling these stories, yet physical experiences have remained somewhat disjointed from the digital ones. New and emerging tech is now bridging that final gap, and opening the door to involving audiences on deeper levels.
In this session, SapientNitro's chief experience officer Donald Chesnut will discuss the agency’s storyscaping approach: how stories amplified by technology – from mobile apps to haptic tech – can merge the physical and digital in creative and surprising ways, showing recent examples (the good, the bad, and the ugly) along the way.
Chief Experience Officer