 
| 8:00 AM | Registration & Continental Breakfast | 
| 9:00 AM | Welcome and Opening Remarks | 
| 9:15 AM | What’s in a Meme? #newmediarealitycheck | 
| 10:00 AM | Incubating Innovation: The New Media Agency Mandate | 
| 10:45 AM | Networking Break | 
| 11:00 AM | Storyscaping Across Physical and Digital Experiences | 
| 11:45 AM | Cruising for Connections: What Brands Can Learn... | 
| 12:15 PM | Lunch & Learn Roundtables Lunch | 
| 1:15 PM | Augmented Creativity | 
| 2:00 PM | Make It So: Learning From Sci-fi Interfaces | 
| 2:45 PM | Networking Break | 
| 3:00 PM | Crowdsourcing: Building Communities Around Ideas | 
| 3:30 PM | What If Advertising Were Invented Today? | 
| 4:15 PM | AToMiC Awards Show + Cocktail |