| 8:00 AM | Registration & Continental Breakfast |
| 9:00 AM | Welcome and Opening Remarks |
| 9:15 AM | What’s in a Meme? #newmediarealitycheck |
| 10:00 AM | Incubating Innovation: The New Media Agency Mandate |
| 10:45 AM | Networking Break |
| 11:00 AM | Storyscaping Across Physical and Digital Experiences |
| 11:45 AM | Cruising for Connections: What Brands Can Learn... |
| 12:15 PM | Lunch & Learn Roundtables Lunch |
| 1:15 PM | Augmented Creativity |
| 2:00 PM | Make It So: Learning From Sci-fi Interfaces |
| 2:45 PM | Networking Break |
| 3:00 PM | Crowdsourcing: Building Communities Around Ideas |
| 3:30 PM | What If Advertising Were Invented Today? |
| 4:15 PM | AToMiC Awards Show + Cocktail |