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    • Thursday, May 23, 2013
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    • Keynote
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Thursday, May 23

8:00 AM Registration & Continental Breakfast
9:00 AM Welcome and Opening Remarks
9:15 AM What’s in a Meme? #newmediarealitycheck
10:00 AM Incubating Innovation: The New Media Agency Mandate
10:45 AM Networking Break
11:00 AM Storyscaping Across Physical and Digital Experiences
11:45 AM Cruising for Connections: What Brands Can Learn...
12:15 PM Lunch & Learn Roundtables Lunch
1:15 PM Augmented Creativity
2:00 PM Make It So: Learning From Sci-fi Interfaces
2:45 PM Networking Break
3:00 PM Crowdsourcing: Building Communities Around Ideas
3:30 PM What If Advertising Were Invented Today?
4:15 PM AToMiC Awards Show + Cocktail
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