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Lunch & Learn Roundtables

Thursday, May 23, 2013 12:15 PM - 1:15 PM
Roundtables



Lunch & Learn roundtables are a chance for delegates to go in-depth with experts in a more personal setting. The discussions will expand on topics touched upon during the sessions, such as emerging platforms, second-screen and data-driven digital strategies. Attendees can sign-up upon registration and space is available on a first-come, first-serve basis. The topics are:

How to drive sales from social data
Andrew Cherwenka of analytics tech firm Authintic will outline how leaders in retail and other industries are making the most out of data collected from sites such as Facebook, Twitter and LinkedIn in order to personalize their communications and drive revenue.

Mining the mind to power the future of content
Kevin Keane, the co-founder of neuro-marketing start-up BrainSights, will discuss how leveraging brain data will change the way we produce ads, television shows and movies.

Find your influencers
Brennan McEachran from ideation technology company HitSend will share experiences finding influencers and key advocates within online communities and explain which fans and followers are the most valuable to brands.

Insights and strategy for the mobile and streaming mediascape
Xtreme Labs product manager Will Pate will outline the mobile strategy and development firm’s research into recent trends in the IPTV landscape, such as the impact of the Netflix model on traditional broadcasters, and offer strategies for using mobile content in second-screen engagement.

 

Speaking


Andrew Cherwenka, Host
Co Founder & CEO
Authintic

Kevin Keane, Host
Co Founder & CEO
Brainsights

Brennan McEachran, Host
CEO & Founder
Hitsend

Will Pate, Host
Product Manager
Xtreme Labs