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What If Advertising Were Invented Today?

Thursday, May 23, 2013 3:30 PM - 4:15 PM
Kool Haus

Never-ending developments and innovations in technology and creativity have made this the most exciting time to work in advertising. It’s as if advertising is a blank canvas: it must be relentlessly rethought and integrated across an array of techniques with each new campaign. In this session, PJ Pereira will draw upon examples of boundary-pushing ads from around the world to show how branding and digital can inspire new kinds of application-based identities, how PR and search techniques can be harnessed to disseminate ideas, and how filmic storytelling can work in the digital realm.


PJ Pereira
Chief Creative Officer & Co Founder
Pereira & O'Dell