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Crowdsourcing: Building Communities Around Ideas

Thursday, May 23, 2013 3:00 PM - 3:30 PM
Kool Haus

Fostering and managing an online community is an important part of a brand’s social life. However, online community members often feel powerless to express their ideas in a way that matters to them. In this session, Brennan McEachran, the creator of community engagement app SoapBox, will explain what brands can learn from his experiences crowdsourcing ideas from online groups of consumers, students, gamers and political supporters in order to achieve offline goals while maintaining a highly engaged community through transparency and critical thinking.


Brennan McEachran
CEO & Founder