Presenting Sponsors

Media Sponsors



Cruising for Connections: What Brands Can Learn From Dating Apps

Thursday, May 23, 2013 11:45 AM - 12:15 PM
Kool Haus

Back when GPS-enabled smartphones ushered in a wave of location-based apps like Foursquare, it was ballyhooed as fundamentally changing how people would connect. While locative apps haven’t reached the critical mass of Facebook or Twitter, there are success stories, specifically in areas of common interest - such as Grindr, a popular app for men seeking other men with five million members, and hundreds of millions of messages sent annually. Drawing on his research, game designer and author Jaime Woo will compare the experiences of Foursquare and Grindr to outline the design lessons and engagement strategies brands can learn from dating apps.


Jaime Woo
Author, Meet Grindr