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Incubating Innovation: The New Media Agency Mandate

Thursday, May 23, 2013 10:00 AM - 10:45 AM
Kool Haus

The rapid-fire rate of tech innovation has given rise to an onslaught of new marketing communications tools – some fanciful, others practical. After building ad executions on apps like Shazaam and Flipboard, media network OMD decided to take its focus on emerging tech to the next level by partnering with client GE to create a start-up incubator to develop the next generation of advertiser-friendly digital platforms.

In a session introduced by OMD Canada CEO Cathy Collier, OMD U.S. East Coast Director of Ignition Factory Trevor Guthrie will overview new and emerging tech that brands should take advantage of, and will discuss the market realities that led OMD and GE to become directly involved in the world of start-ups, arguing that agencies are not only responsible for identifying new tech, but investing in its development.


Trevor Guthrie
East Coast Director
OMD Ignition Factory