Thursday, May 23

	Kool Haus	Roundtables
8:00 AM	Registration & Continental Breakfast
8:30 AM	Registration & Continental Breakfast
9:00 AM	Welcome and Opening Remarks What’s in a Meme? #newmediarealitycheck
9:30 AM
10:00 AM	Incubating Innovation: The New Media Agency Mandate Networking Break
10:30 AM
11:00 AM	Storyscaping Across Physical and Digital Experiences Cruising for Connections: What Brands Can Learn... Lunch
11:30 AM
12:00 PM		Lunch & Learn Roundtables
12:30 PM
1:00 PM	Augmented Creativity
1:30 PM	Augmented Creativity
2:00 PM	Make It So: Learning From Sci-fi Interfaces Networking Break
2:30 PM
3:00 PM	Crowdsourcing: Building Communities Around Ideas
3:30 PM	What If Advertising Were Invented Today? AToMiC Awards Show + Cocktail
4:00 PM
4:30 PM
5:00 PM
5:30 PM
6:00 PM
6:30 PM
7:00 PM

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