AToMiC is about the people who are bending the rules. The game-changers. The visionaries. The iconoclasts. Whether they're giving an old medium a modern twist - or taking a cutting - edge technology and exploiting it in an unusual way - our presenters all use media in a surprising, compelling way. And one that works for brands.

If you're on the media, creative or client side, join us for the day and learn how to get ahead in this climate of rapid innovation and unbridled creativity. It's a new kind of event for a new age of advertising.

Don't miss the chance to:

• Discover unique perspectives from the key minds shaping the biz
• Learn about the technologies that are changing the very essence of the mediascape
• Gain insight from the best cases of media creativity to better connect with consumers

What is the evolution of storytelling in digital media? Brands have only begun to explore the many ways to connect with and empower consumers through natural user interfaces, social media platforms and new technological advancements. Much like a musical instrument, there are multiple ways to play but no one right formula.

In this session, Jeremy Grubaugh, Creative Director, Global Creative Solutions, Microsoft Advertising will draw on recent Microsoft/BBDO Worldwide research into consumers’ emotional connections with TV, PCs and mobile devices to show how brands can leverage these new tools to affect a story’s direction, highlighting a variety of recent campaigns that have incorporated everything from Microsofts’s Kinect platform and Natural User Interfaces (NUI), to augmented reality and social media.
 

Jeremy GrubaughCreative Director, Global Creative Solutions, Microsoft Advertising Jeremy Grubaugh creates industry-leading branded experiences that are consumed by millions of users via Microsoft platforms and services. He works closely with brands and agencies to engage audiences through quality content and is responsible for the creative output of original experiences on behalf of brands for the Microsoft audience.

Digital media, combined with mobility on a variety of networked platforms, is a way of life in which everything becomes media for the individual empowerment to create, manage and distribute content. How can brands and their organizations cope with this challenge? By re-examining their understanding of human needs and reframing them as what they truly are: desire, wants, and visions of a better self.

The challenge for brand marketing communications is simply this: digital media is not a channel. Mediums are not channels; they are modes of individual action. In this keynote address, provocative author, speaker and leading practitioner in the field of strategic foresight, Alexander Manu surveys the changing context for brand marketing and communication, and explores a few questions that will help organizations identify ideas, transforming them into platforms for engagement or what he calls "a new behavior space."
 

Alexander Manu Senior Partner and Chief Imaginator, InnoSpa International Manu is a Senior Partner and Chief Imaginator at InnoSpa International Partners, teaches "Innovation, Foresight and Business Design" at the Rotman School of Management, is a Professor at the OCAD University in Toronto and a visiting lecturer at the Wallace McCain Institute for Entrepreneurship. He has written several books, including Disruptive Business: Desire, Innovation and the Re-Design of Business, published in 2010. Manu works with executive teams in Fortune 500 companies in industries as diverse as consumer packaged goods, media, advertising, mobile communications and manufacturing, and lectures around the world on innovation, imagination, change agents and strategic foresight.

Once upon a time, marketers were able to script ever move. There was plenty of time to research, adjust, craft and over-think everything. But the new digital reality is forcing response without the luxury of time. This requires new ways of working. Tim Leake, a regular speaker for Hyper Island's Master Class workshops joins the agenda to share how this international authority on the new digital skill set optimizes thinking and working in real-time.
 

Tim Leake, Creative Director & Director of Creative Innovaion, Saatchi & Saatchi, New York Tim Leake, "Solution Creator" got his start 16 years ago working with the Energizer Bunny and Taco Bell Chihuahua at TBWA/Chiat/Day in Los Angeles. Years later he traded the "talking spokes-animal guy" label for the "car guy" label when he joined Saatchi & Saatchi, New York on the Toyota account. Over the past two years, Leake has been active in helping the advertising industry adapt to a digital world as a regular speaker for Hyper Island Master Class workshops

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PHD Worldwide believes that the basic mechanics of how marketing works is in flux. Looking ahead, change will be driven by such things as demographic, attitudinal and psychographic shifts, media-ownership regulation and, of course, technology. Join PHD's Global Strategy & Planning Director, Mark Holden in his 2016 - Beyond The Horizon session as he discusses key technologies that are on the horizon and explores new and exciting possibilities for marketing and advertising.

Mark Holden, Global Strategy & Planning Director, PHD Worldwide Mark Holden is the Global Strategy & Planning Director for PHD Worldwide. He recently moved into this position (and back to the UK) after setting up PHD Australia. He is the co-author of 2014 - The Future of the Media Agency, and Fluid - Harnessing the Rising Speed of Influence, and is also co-creator of innovative PHD tools such as ETNA.