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Where Media Innovation,Technology and Creativity Collide

AToMiC is about the people who are bending the rules. The game-changers. The visionaries. The iconoclasts. Whether they’re giving an old medium a modern twist–or taking a cutting-edge technology and exploiting it in an unusual way–our presenters all use media in a surprising, compelling way. And one that works for brands.

If you’re on the media, creative or client side, join us for the day and learn how to get ahead in this climate of rapid innovation and unbridled creativity. It’s a new kind of event for a new age of advertising.

Don’t miss the chance to:

  • Discover unique perspectives from the key minds shaping the biz
  • Learn about the technologies that are changing the very essence of the mediascape
  • Gain insight from the best cases of media creativity to better connect with consumers

Morning Keynote Announced for AToMiC

Tim Harris

Suneel Radia

Tim Harris was the first employee hired at Starcom IP years before “digital” was ever a buzzword in agency vernacular. Saneel is head of Denuo’s groundbreaking Alchemy practice, which places media sensibility at the core of the creative practice. This sought-after duo will examine the idea that some of the things companies hold sacred prevent them from being creative and thus effective for their clients. They’ll then offer insight into how forward-thinking marketers can create meaningful connections between brand message and consumer. This wide-ranging session will cover everything from brainstorming and talent to strategy and execution, and is relevant to anyone on the media, creative or client side. An eyeopening, mind-expanding start to the day.

Click here to view the Denuo blog 

Next Media Stars Winner to be announced at AToMiC!

Don’t miss out as we reveal the identity of this year’s media-mogul-in-the-making. 
The chosen few:

Ryan Menezes Min Ryuck Meaghan Brian Chan
Gah-Yee Won Trevor Bozyk Travis St. Denis Charles-Etienne Morier

Hashem Bajwa joins speaker line-up at AToMiC

Hashem Bajwa

Hashem Bajwa
Director of Digital Strategy,
Droga5

 

 All too often, new technologies are used in advertising with no strategic purpose. They’re simply there for technology’s sake or to create a wow factor. Hashem, digital marketing lead at arguably the most innovate agency on the planet, will use this session to highlight some innovative technologies and emerging media that have strategic applications for brands. Bonus: He’ll also offer foresight into where consumer behaviors may be going.
 
View his blog here: http://whoishashem.com/

Faris Yakob of McCann Erickson to speak about Interactive Narrative & Media Planning

Faris Yakob
Faris Yakob
EVP, Chief
Technology Strategist,
McCann Erickson
New York

Faris, an influential blogger and the only international speaker invited to MIT’s Future of Entertainment conference, will explain the notion of transmedia storytelling – the idea of weaving evolving narratives for brands across many different media, rather than typical 360 media planning, which uses every touchpoint to all carry the same message.

As Chief Technology Strategist he is tasked with helping to work out how brands, people and technology can play better together. His blog, Talent Imitates, Genius Steals, was named one of the top ten advertising blogs in the UK by Campaign and is one of the top advertising planning blogs in the world.
 
View his blog here: http://farisyakob.typepad.com/

Susan Bonds of 42 Entertainment to speak at AToMiC in Toronto

Susan Bonds
Susan Bonds
President and CEO
42 Entertainment		 Alternate Reality Games, interactive narratives that live in both the real and virtual worlds, are the subject of intense buzz these days.
Join Susan, a world leader in the ARG space, as she deciphers the ins and outs of this burgeoning form of entertainment through the lens of detailed case studies: “Why So Serious” for The Dark Knight and Nine Inch Nails’s “Year Zero,” which won the Cyber Grand Prix in Cannes. Other recent projects: “The Vanishing Point” for the Windows Vista launch and “ilovebees” for the Halo 2 launch.

Click here to see a snippet of Susan’s speech at X Media Lab Auckland 09

           
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