Head of eCommerce
Authintic
Andrew Cherwenka, Co-Founder/CEO, Authintic Authintic is an analytics technology firm with offices in New York City and Toronto that uses personalization technology to help retailers increase sales from site and social data. Prior to starting Authintic, Cherwenka built the global sales force for Syncapse, a social technology provider, and managed...Click here for more
Speaking at: Lunch & Learn Roundtables
Chief Experience Officer
SapientNitro
As the global lead for SapientNitro’s Experience Design practice, Donald Chesnut applies customer-centered thinking to a wide-variety of business problems, from communications to commerce, spanning content, community and digital service design. His work requires leading a broad range of team members, including strategists, designers, information architects, content strategists, writers, developers...Click here for more
Speaking at: Storyscaping Across Physical and Digital Experiences
CEO
OMD Canada
As CEO of OMD Canada, Cathy ensures her teams craft communication solutions influenced by consumer behaviour. During her two-decade tenure at Cossette Media, she worked with clients such as Nike, Coca-Cola and Bell. Her leadership earned the agency three gold Media Lions and numerous other awards. While Cathy has an...Click here for more
Speaking at: Welcome and Opening Remarks
East Coast Director
OMD Ignition Factory
Trevor Guthrie was promoted to lead OMD’s Ignition Factory division on the east coast in 2011 after serving in various digital, strategy and creative roles at the media agency. With a background in creativity and digital, he leads a team focused on reinventing media - both traditional and new –...Click here for more
Speaking at: Incubating Innovation: The New Media Agency Mandate
Co Founder & CEO
Brainsights
Kevin Keane is the co-founder of Brainsights, a neuromarketing start-up that uses brain measurement tech to help businesses understand how audiences are responding to content such as ads and programming. Previously, he founded the Canadian arm of MediaCom Business Science, where he worked with the media agency's clients such as...Click here for more
Speaking at: Augmented Creativity; Lunch & Learn Roundtables
Anthropologist & Author
Grant McCracken holds a PhD from the University of Chicago in cultural anthropology. He is the author of Culture and Consumption, Culture and Consumption II, Plenitude, Big Hair, The Long Interview, Flock and Flow, Transformations, and Chief Culture Officer. He has been the director of the Institute of Contemporary Culture...Click here for more
Speaking at: What’s in a Meme? #newmediarealitycheck
CEO & Founder
Hitsend
Brennan McEachran founded the tech start-up HitSend during his second year as a commerce student at Ryerson University. Looking for ways to make his school a better place he created Soapbox, a community crowdsourcing tool that helps online communities gather, prioritize and execute ideas. It is now used by Ryerson,...Click here for more
Speaking at: Crowdsourcing: Building Communities Around Ideas; Lunch & Learn Roundtables
Partner
TAXI
In the 11 years since Steve Mykolyn joined TAXI as Creative Director of Interactive and Design, he has focused on developing the agency’s integration model in anticipation of massive changes to the communications industry. Today, TAXI is recognized globally for its ability to seamlessly combine advertising, interactive and design...Click here for more
Speaking at: Welcome and Opening Remarks
Product Manager
Xtreme Labs
Will Pate loves building products and experiences that delight. As a product manager for Toronto-based firm Xtreme Labs, he negotiates between business people, technologists, designers and marketers to create unique mobile solutions for clients through integration of strategy, partnerships, behavioural science, user experience, and attention to detail. Pate excels at solving...Click here for more
Speaking at: Lunch & Learn Roundtables
Chief Creative Officer & Co Founder
Pereira & O'Dell
PJ Pereira started his career as a programmer at age 13 in his native Brazil, only to find a home in advertising nine years later when he helped DM9DDB become Agency of the Year two years in a row. He then co-founded the digital agency AgênciaClick, which won a Cyber...Click here for more
Speaking at: What If Advertising Were Invented Today?
Program Chair, MBA in Design Strategy
California College of the Arts
Nathan Shedroff is the chair of the California College of Arts’ MBA in Design Strategy Program, which melds the unique principles that design offers business strategy with a vision of the future of business as sustainable, meaningful, and truly innovative — as well as profitable. He is one the pioneers...Click here for more
Speaking at: Make It So: Learning From Sci-fi Interfaces
Author, Meet Grindr
Jaime Woo is a writer, game designer and the co-founder/director of Toronto-based festival Gamercamp. He is also the author of Meet Grindr: How One App Changed The Way We Connect, a book about design principles and hook-up apps, and the creator of Gargoyles, a physical game that was shown at...Click here for more
Speaking at: Cruising for Connections: What Brands Can Learn From Dating Apps