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PRESENTING SPONSOR

PATRON SPONSORS

Casale Media

AOL

Transcontinental

PRODUCED BY
Advisory Panel

Neetu Godara
Marketing Manager
Pepsico Beverages Canada

Robin Hassan
Digital Group Director
Starcom Mediavest Group

Pema Hegan
Partner and Managing Director
Rethink

Robert Jenkyn
Vice President, Digital Solutions
Media Experts

James Milward
Executive Producer & Founder
Secret Location

To keep our content fresh and inspiring we’ve recruited the best in the biz to help shape this year’s agenda.

Neetu Godara

Marketing Manager, Pepsico Beverages Canada

A five-year veteran of PepsiCo Beverages Canada, Neetu Godara is the Senior Marketing Manager of the Tropicana Brand. Under her tenure, she also managed the Pepsi Trademark, leading several major campaigns, including the re-launch of the Pepsi Brand in 2009, as well as spearheading the launch of the Pepsi Refresh Project in Canada.

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Robin Hassan

VP Digital Group Director, Starcom Mediavest Group

Leadership, innovation and strategic thinking have been the key drivers of Robin Hassan’s 15-year marketing career. At Starcom, she spends her days helping her clients (FI, CPG, CE and Entertainment) define their strategic approach in the evolving digital space. Prior to this, she led teams in digital content creation, ad product development and marketing at a variety of Canadian properties, including Alliance Atlantis and Yahoo!

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Speaking at A New Model for Mobile

Pema Hegan

Partner and Managing Director, Rethink

Pema Hegan is a prolific entrepreneur, content creator and marketer who has helped launch everything from a Canadian media company to the UK’s first Indy Car racetrack. In April 2010, he joined the celebrated Canadian digital, advertising and design agency Rethink to open their new Toronto office.

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Robert Jenkyn

Vice President, Digital Solutions, Media Experts

As Vice President of Digital Solutions for Canada’s largest, truly independent media buying and planning company, Robert Jenkyn leads a team of 25 digital media specialists, integrating online marketing solutions into multi-media campaigns for customers including WestJet, BMW and Bell Canada These highly-measurable strategies have increased customer’s sales, built brands and captured demand created by traditional media.

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James Milward

Executive Producer, Secret Location

James Milward founded interactive boutique Secret Location in 2007. Encompassing online, mobile, animation and transmedia storytelling, it has subsequently built numerous award-winning large-scale digital entertainment and brand projects in Canada and the US. Over the last year, Milward and Secret Location have also created and built several original concepts into successful IP and venture funded businesses including Herd.fm and FanVewr, both officially launching in the summer of 2011.

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