AToMiC

8:45 AM - 9:20 AM

Registration

9:25 AM - 9:30 AM

Opening Host Remarks

9:30 AM - 9:45 AM

Co-Chairs Opening Remarks

9:45 AM - 10:30 AM

The New, New Things In...
Unlocking Creativity and Driving Innovation

10:30 AM - 11:00 AM

The New, New Things In...
Technologies that Work for Brands

11:00 AM - 11:15 AM

Networking Break

11:15 AM - 11:45 AM

The New, New Thing In...
Immersive Media and Entertainment

11:45 AM - 12:15 PM

The New, New Thing In...
Interactive Narrative & Media Planning

12:15 PM - 1:15 PM

Lunch

1:15 PM - 1:45 PM

Adidas: Then and Now

1:45 PM - 2:10 PM

Derrick de Kerckhove

2:10 PM - 3:10 PM

The New, New Things In...
Mind-Blowing Uses of Media

3:10 PM - 3:20 PM

Next Media Stars Competition

3:20 PM - 3:30 PM

Wrap-up

3:30 PM - 5:00 PM

Cocktail Reception

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