Luis Areas

Media Planner, Marketel

Luis Areas joined Marketel / McCann Erickson after working for almost two years at Cossette Media. His experience includes regional, national and international accounts such as Tel-Jeunes, Barreau du Québec, SRC, Transat/Nolitours, Dairy Farmers of Canada, and Air Canada.

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Speaking at Opening Remarks, Closing Comments

Hashem Bajwa

Director of Digital Strategy, Goodby Silverstein & Partners

Hashem Bajwa is Digital Strategy Director at Goodby, Silverstein & Partners, where he mashes-up skills from account planning, digital media and creative.

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Speaking at The Oddball Digital Perspective

Aldo Cundari

Chairman, CEO & Founder, Cundari

After graduating from L’Istituto Europeo di Disegno in Rome, Italy, Aldo quickly established himself in the marketing field in Canada. By 1980, he had created the foundation for Cundari Group Ltd., and has developed an ever-increasing and satisfied client base. Aldo has grown the business to the second largest independent communications company in Canada, always with an emphasis on the integrated communications approach he pioneered in Canada. This philosophy has helped his clients achieve highly creative and effective communication programs. Aldo serves as chief judge of the Globe Awards since 2000, and in 1998, was included in Marketing Magazine’s “Power List: The 100 Most Influential People in Canadian Communications.” In 2006 Aldo became a Fellow of the Quantum Ship program, at the Ivey Institute for Entrepreneurs. In 2006 was named Chair of NABS (National Advertising Benevolent Society). In 2008 Aldo Cundari was selected as one of Ernst & Yong Entrepreneur Of The Year.

Speaking at The Battle for Big Talent

Sarah Fay

CEO, Aegis Media North America

Sarah Fay serves as CEO of Aegis Media North America, overseeing the operations of all of the Aegis Media operating units in the US and Canada. She also serves as a member of the Aegis Media Executive Committee. Sarah previously served as CEO of Carat and Isobar U.S. Carat, the fully-integrated, consumer-centric, media and marketing services agency reinvented the agency model in 2007 after merging digital marketing powerhouse Carat Fusion with leading diversified media agency Carat USA. In her role with Isobar, part of Aegis Media’s global digital marketing agency network, Sarah managed the growth and integration strategies for Molecular, iProspect, Freestyle Interactive and Ammo Marketing. In both roles, she provided clients with holistic marketing and media solutions, supported by data and led by consumer insight. Carat seamlessly connects every touch point and media channel to activate a brand’s involvement in consumers’ lives. Sarah works with clients that include some of the world’s most well-known brands, such as adidas, Alberto-Culver, P&G, Electronic Arts, Revlon, Philips, Pernod Ricard and Radio Shack, just to name a few.

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Speaking at View from the Very, Very Top

Karin Macpherson

Managing Director, MediaCom Canada

Karin is Managing Director at MediaCom Canada, the country’s largest media agency and first media independent. She joined the firm in 1990 as an Account Director. Over the course of her tenure she has applied her consumer-centric approach to building brand portfolios in virtually every category including high tech, package goods, financial, automotive, luxury, pharma and retail.

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Speaking at The Battle for Big Talent

Michele Pauchuk

EVP, Managing Director, Initiative Canada

Michele has been with Initiative since March 2008 when she joined to take on the responsibility for Initiative’s Canadian office. Her team is responsible for a great roster of accounts including The Home Depot, Burger King, Capital One and Maple Pictures. As part of her role, Michele is responsible for bringing the best of the networks resources to Canada on her clients’ behalf. These include the most recent tools – “he Connection Panel” (a proprietary survey of 5,000 Canadians attitudes about and usage of communication touchpoints) which feeds “Matrix 5.0” our proprietary planning software. These tools allow Initiative to plan against communications versus media only and optimize the mix based on consumers relationships to communications. Michele believes the move from media to communications exchanges is crucial in the new order where consumers control the relationship and have higher expectations of their interactions with brands.

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Speaking at The Battle for Big Talent

Paolo Pazzia

Digital Strategist, Marketel

Paolo Pazzia is a 24 year old Montreal native, working at Marketel / McCann-Erickson, where he proudly assumes the roll of Interactive Media Planner. His passion for analysis, optimization, and innovation of interactive media along with insights into the minds of online consumers blends its way into the agency’s creative work, and integrates itself into the global strategies of his coworkers. Paolo’s role as an interactive media planner has him working with clients like L’Oréal Paris, Labatt Breweries and Master Card Canada.

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Speaking at Opening Remarks, Closing Comments

John Torre

Vice President, Millward Brown Media Group New York

John joined Dynamic Logic in 2002 working on the sales team in the New York office. In 2007 he joined the Millward Brown Media Group, which is comprised of media and digital experts from Millward Brown and Dynamic Logic. John manages business development in North America for the media solutions offered by the Media Group including D&A™, ChannelConnect™, and CrossMedia Research™.

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Speaking at Optimizing Spend: How to Get the Most Bang for Your Marketing Buck

Annette Warring

President, Genesis Vizeum

Annette Warring is one of the youngest, most ambitious and thought-provoking leaders in Canadian media. Driven by an inherent passion for her craft, Warring has devoted herself to aggressively challenging and transforming traditional media thinking, approaches and practices.

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Speaking at The Best of the Best of the Best

Alan Wolk

Creative Strategist, The Toad Stool

The only one of the new digital gurus with a traditional advertising background, Alan Wolk has staked out a distinctive voice for himself with his "Toad Stool" blog. Billed as a "frank but fair" look at the ever-evolving social media and advertising scenes, the blog is best known for the series "Your Brand Is Not My Friend," which deals with the pitfalls established brands make in embracing social media. The wide-ranging appeal of Wolk’s common-sensical approach made waves throughout the blogosphere and helped establish him as one of the go-to guys for social media and marketing thought leadership and consulting.

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Speaking at Your Brand Is Not My Friend